SENIOR LEVEL BUSINESS EXECUTIVE/ MARKETING/TECHNOLOGY
Versatile professional with more than 20 years of experience and expertise, with P&L responsibility, in senior level management, business development and expansion both internationally and domestically, achieving $100M+ revenue streams. Demonstrated success in revenue and profit growth for product oriented high technology businesses. Proven ability in directing opportunity assessments for global market changes and new business model adoption, concept development and execution plans. Recognized for identifying critical issues and implementing effective solutions. Excellent communicator as evidenced by building, leading, managing and motivating highly effective, multi-national teams. Core competencies include:
International Business Development/Expansion – Strategic Planning/Implementation/Partnerships – P&L
Organizational Development – CRM – Budget Control – Team Building – Corporate Culture Change
Business Model/New Business Development – Leadership Development – Voice/Data Communications – Digital Marketing
Led entrepreneurial team of acquired company with complete P/L accountability. Refocused and integrated organization while transforming new product introduction process, customer operations, materials planning and implemented efficiency in product life cycle process. Results: Grew revenue 100% ($100M+) in sales, and exceeded profitability target by 5%.
Created Regional CTO function for Asia Pacific in Singapore and led customer interaction programs. Directed opportunity assessment by focusing on global market changes and new business model adoption, concept development, and execution plans. Results: Increased initiated customer projects by 20%, improved effectiveness of customer engagements, and decreased sales cycle time.
Orchestrated online marketing campaigns globally for China, South Korea, Japan, Taiwan, and Brazil. Following global trends for ESL training, directed strategic initiatives into new countries to increase student usage while also leading tutor marketing, recruitment, and retention programs, including social networking, digital marketing, print and direct contact programs. Results: took a new online concept to significant traction with a social media reach of over 500,000 that has brought over 7,000 members to the site.
Led merger of two competing organizations into a Global Marketing & Communications organization in a 3B € telecommunications division based in Italy . Optimized the product portfolio and established new processes for the product marketing function. Results: Achieved revenue increase of 15% in first year of merger.
Developed Strategic Alliance program and executed General Reseller agreements. Analyzed market needs and product gaps, found partners and completed due diligence; negotiated agreements. Results: Achieved first sale of $5M within agreement while revamping internal business process to engage new alliance model.
Revitalized lagging firewall and router product divisions. Assessed product need and reprioritized the product roadmap; reestablished teams and objectives including reorganizing for success; drove product development and delivery for new products. Results: Increased revenue by 50% in first year.
Led product expansion horizontally into a new market segment. Facilitated approval of use through lab qualification; established new use cases and solutions; managed new product introduction process. Results: Grew new segment revenues from zero to $200M within one year.
Executed successful market penetration of NA Product to Rest of World. Directed conversion to meet international standards and requirements; managed new product introduction; negotiated multi-year contracts in China, Australia, SE Asia and Europe. Results: $20M USD revenue (12% of total product line sales).
Led refinement of business strategy, go-to-market strategy (M&S) and customer/investor pitch messaging for start-up company. Led product roadmap development with Engineering team and supported CEO on Business Development issues and financial funding opportunities. Results: increased visibility in market for pilot project funding and, captured bridge money.
Created and orchestrated Customer forums presenting company vision to targeted audiences. Led logistical and performance teams in four countries including adapting forum material to local languages. Results: Increased market visibility of corporation as judged by media coverage; increased customer lead generation based on follow-up from the forum.
Good Win Marketing, San Diego, CA 2010 – Present
Chief Marketing Officer
TheTalklist.com, Inc., San Diego, CA 2013 – Present
Chief Marketing Officer
Kelvin Storage Technologies, Poway, CA 2012 – 2012
Marketing Domain Expert
Connect Springboard @ UCSD, San Diego CA 2011 – Present
VP, Marketing & Communications
Alcatel-Lucent, Vimercate (MI), Italy 2006 – 2010
REGIONAL CTO – ASIA PACIFIC, Singapore
Lucent Technologies Singapore Pte 2004 – 2006
VP, STRATEGIC BUSINESS DEVELOPMENT
Lucent Technologies, Westford, MA 2001 – 2004
VP AND GENERAL MANAGER, CPE Access Division, Wallingford, CT
Lucent Technologies Inc. 1999 – 2001
DIRECTOR, MARKETING / INTERNATIONAL BUSINESS DEVELOPMENT
Yurie Systems / Lucent Technologies, Landover, MD 1997 – 1999
Master of Business Administration,Emory University, Atlanta, GA
Bachelor of Science in Physics, Eckerd College, St Petersburg, FL
Memberships and Affiliations include: Connect Springboard (UCSD) Marketing Domain Expert
Volunteers with: Caring For Cambodia – 2 Service Trips to Cambodia, 1 Fundraising Campaign; Habitat for Humanity; Former Elder and Deacon in the Presbyterian Church
Regular speaker at worldwide industry events
Primary media voice and principal analyst interface
Published in industry trade journals